Triller Acquires Fite.TV Ahead of Ben Askren-Jake Paul Boxing Pay-Per-View Event

TrillerNet Acquires Premier Live Event and PPV, SVOD, AVOD, and Streaming Platform FITE, Taking Major Next Step in Building Global Content Ecosystem.

Will Use FITE's Platform to Expand Triller Fight Club and Develop Premium Four-Quadrant Entertainment and Lifestyle Content pic.twitter.com/FRoPrcQk3t

— FITE (@FiteTV) April 14, 2021

TrillerNet, the parent company of social app Triller, announced on Wednesday that it has acquired combat-sports and entertainment streaming platform Fite.TV.

The news comes in advance of Saturday’s boxing match between former Bellator champion Ben Askren and social media star Jake Paul, which is available on Fite for $49.99. The pay-per-view draw begins at 9 p.m. ET/6 p.m. PT and also includes a boxing bout pitting ex-UFC heavyweight king Frank Mir against Steve Cunningham.

The fight card is promoted by Triller Fight Club. According to a release, the acquisition ” gives Triller a major foothold in the live-event PPV and streaming space, greatly expanding the reach of Triller’s fast-growing AI-powered content and distribution ecosystem and allowing the company to continue to invest in new lifestyle and entertainment programming.”

“Fite has been a fantastic partner, and the synergy between the two businesses and teams was clear from day one,” read a joint-statement from Triller co-owners Bobby Sarnevesht and Ryan Kavanaugh. “With our acquisition of Fite, we bring into TrillerNET their stellar technology, valuable customer and content partner base, and one of the most experienced executive teams in this space. The deal represents our ambitions to not only expand Triller Fight Club and grow FITE’s distribution relationships, but also to reimagine what, how and when premium music, sports and entertainment is delivered to today’s audiences.”

Triller is utilized by musicians, athletes and others to provide “specialized opportunities for major brands across music, sports, entertainment, fashion and pop culture.”

“With over 10 million users, Fite is the perfect long-form platform for Triller to continue releasing its cultural content spanning fighting, sports, fashion, music and pop culture,” added Kavanaugh. “We have officially completed our 360-degree content engine with this acquisition.”

Per a release, Fite boasts more than 10 million users and four million registered sports and entertainment fans. In recent years Fite has partnered with multiple organizations such as Top Rank, PBC, ONE Championship, Golden Boy Promotions, Matchroom Boxing, Rizin, KSW and Bare Knuckle Fighting Championships to stream events across its platform.

According to Triller, Oscar De Hoya is expected to return from retirement to fight at a July 3 event that will be streamed on Fite.