Report: UFC 268 Draws 700,000 Pay-Per-View Buys in United States

By: Tristen Critchfield
Nov 23, 2021


It appears that UFC 268 was a success domestically.

According to a report from the Sports Business Journal, the event drew approximately 700,000 pay-per-view buys through ESPN+ in the United States (h/t TSN ). That figure, of course, does not reflect international purchases of the UFC 268 card. ESPN+ holds the exclusive right to UFC pay-per-view events in the United States.

UFC 268 took place on Nov. 4 at Madison Square Garden in New York and saw Kamaru Usman defend his welterweight crown with five-round decision win in a rematch against Colby Covington in the evening’s main event. In the co-headliner, Rose Namajunas edged Weili Zhang via split decision in another rematch to retain her strawweight crown.

The main draw began with a “Fight of the Year” candidate between Justin Gaethje and Michael Chandler, and also saw a competitive duel between Shane Burgos and Billy Quarantillo as well Marlon Vera’s front-kick KO of Frankie Edgar.

Just based on U.S. numbers alone, UFC 268 checks in as the promotion’s fourth-highest selling pay-per-view of 2021 behind UFC 257 (1.6 million), UFC 264 (1.5 million) and UFC 259 (800,000). UFC 257 and UFC 264 were headlined by the second and third meetings between Dustin Poirier and Conor McGregor, while UFC 259 was topped by a light heavyweight title tilt between Jan Blachowicz and Israel Adesanya.

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