XYIENCE Renews Endorsement Deals With Athlete Ambassadors.
(PRESS RELEASE) -- LAS VEGAS - XYIENCE Xenergy, the official energy
drink of the UFC ®, announces that it has renewed its contracts
with its professional athlete brand ambassadors including UFC
fighters Dan Hardy,
Serra, and Krzysztof
Soszynski. Legendary BMX rider Mike Escamilla and spokesmodel
Amanda Corey have also signed on for another year. Hardy will
represent the brand’s sugar-free, zero calorie beverage products
including Xenergy Energy and Xenergy + Hydration, Tea and Lemonade.
The other ambassadors will represent XYIENCE’s beverage and
supplement product lines. All contracts run through December 31,
The ambassadors will make appearances on behalf of the brand at
consumer events as well as at beverage and nutrition trade events.
They will also participate in special XYIENCE consumer-oriented
promotions and video projects.
“Our team of ambassadors understands and shares XYIENCE’s brand
philosophy,” says John
Lennon, XYIENCE’s president. “Over the years, they have come to
the table with unique and creative ideas and have become ingrained
in the XYIENCE family. They also share a great chemistry that
translates to success at special events for our consumers.”
XYIENCE Xenergy also recently extended its sponsorship deal with
the UFC, which means that its logo will be positioned inside the
Octagon during select Pay-Per-View broadcasts along with other
sponsor benefits. Shortly after extending its sponsorship contract
with the UFC, the XYIENCE Xenergy logo appeared on the mat of the
Octagon during UFC® 156: Aldo vs. Edgar, a sold out Pay-Per-View
event on Saturday, Feb. 2, 2013, held at Mandalay Bay in Las
Hardy first joined the XYIENCE team in 2010. He is a native of
Nottingham, England, who began studying Tae Kwon Do at the age of 6
and went on to earn his first-degree black belt. With 14 years of
traditional martial arts training, the charismatic Hardy then
decided to cross-train in other styles, including Brazilian
Jiu-Jitsu, for which he earned his purple belt under the famed
practitioner and coach Eddie Bravo.
Signing with the UFC in 2008, Hardy walked away victorious from his
first three UFC matches and quickly became a star in the
welterweight division. He earned the distinction as the first
British fighter to challenge a UFC title in his 2010 match against
George St. Pierre.
A huge fan favorite for his high energy and devastating striking
abilities inside the cage, his pursuits outside the octagon have
also earned Hardy much deserved recognition. In addition to his
work as an artist and his love of classical cars, video games, and
hardcore and punk music, Hardy has received awards for his work as
a vocal animal welfare activist. Hardy and his fiancée, Elizabeth,
split time between his hometown of Nottingham, England, and Las
A part of Team XYIENCE since 2009, former UFC welterweight champion
Matt “The Terror” Serra may be best known for his success inside
the octagon, but the East Meadow, New York, native is also an
accomplished businessman, coach, mentor and family man.
Serra won several titles early in his professional career, but it
was his impressive second-place finish in 2000 at the prestigious
ADCC Submission Wrestling World Championships that garnered the
attention of the UFC and led to the offer of a contract. He has
gone on to earn several honors as a UFC competitor, including the
Welterweight Champion in Season 4 of The Ultimate Fighter and UFC
Welterweight Champion for his impressive TKO of Georges St.
Pierre, a fight many consider to be one of the biggest upsets
in MMA history.
When not fighting in the octagon, Serra and his brother, Nick, run
two Brazilian Jiu-Jitsu schools in their home state of New York.
Serra believes in giving back to the MMA community by investing in
up-and-coming fighters, following the example set by his long-time
kickboxing coach Ray Longo. Serra trained with the striking expert
for nearly 20 years and credits much of his success to their many
A loving family man; he and his wife Ann have two beautiful
daughters who are the pride of Serra’s life.
Krzysztof Soszyński, who joined Team XYIENCE in 2011, knows what it
takes to become the ultimate athlete. While continuously working to
reach his own goals as an athlete, he is also committed to helping
others reach new levels of health and athleticism. In fact, it’s a
mission that is quickly becoming his life’s work.
Today, he partners with athletes from a wide range of sports using
his expertly designed KSOS Training System—a training and nutrition
plan he created for professional and amateur athletes. Recently,
Soszyński signed another deal with the UFC to be an MMA, kickboxing
and strength and conditioning coach as well as a personal trainer
at the UFC Gym located in the Los Angeles area.
A native of Poland, Soszyński moved to Canada with his family at
the age of 10. A natural athlete, the once professional wrestler
went on to play football and soccer at Maples Collegiate and then
earned a black belt in Brazilian Jiu Jitsu.
A former Los Angeles Anaconda (IFL) team member, the mixed martial
artist signed with the UFC after appearing on Season 8 of the
reality television series “The Ultimate Fighter.” Victorious in his
UFC debut against Shane Primm,
whom he defeated by kimura, Soszyński was awarded Submission of the
Soszyński has also taken his talents to the silver screen, having
appeared in action roles for television series such as “CSI: Crime
Scene Investigation,” “S.F.C. - Cage Fighter,” and “Disarmed and
Southern California native Mike Escamilla, who joined Team XYIENCE
in 2012, is known for changing the face of BMX street riding. In
competitions, he has broken the world records for the longest BMX
back flip—measuring 62 feet, 2 inches—and the longest 360 performed
on a BMX bike, both at the X-Games 11 in August 2005 at the Staples
Center in Los Angeles. He’s also no stranger to podium finishes—his
competition results have spanned from winning first place in the
1996 ESPN X Trail Street Contest to a first-place finish in the ’98
Hard Trick Contest at the Goodwill Games.
Today, you can catch Escamilla at his “day job” on Fuel TV, where
he co-hosts “Strangers in Danger” with BMX rider Zack “Catfish”
Yankush. The pair travels the world, taking part in strange rituals
and bizarre stunts, such as eating a live octopus, working as sewer
divers in Mexico, and occasionally breaking bottles on their
Amanda Corey is the 2008 winner of The CW’s hit reality television
show “Beauty and the Geek.” She has appeared in national ad
campaigns for brands such as 24-Hour Fitness and Hawaiian Tropic
and in magazines such as Glamour and Seventeen. She joined Team
XYIENCE in 2010 as the winner of the brand’s model search
In addition to modeling, Corey is the CEO and Founder of Thrive
Model Management, an Orange County–based agency. She is a huge fan
of the UFC and also enjoys spending time with her husband and
working out in her free time.
About XYIENCE (pronounced zy-ince) Headquartered in Las Vegas,
XYIENCE products are designed to support an active and healthy
Xenergy (pronounced zen-er-gy)
The official energy drink of the Ultimate Fighting Championship®
(UFC®), Xenergy is the fastest growing brand in its category. The
first energy drink created by a nutrition company, Xenergy is a
sugar-free, zero-calorie beverage that is made with all-natural
flavors and colors. Xenergy Energy beverages are available in:
Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu
Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The
Xenergy Energy family also includes: Xenergy + Lemonade Pineapple
and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai.
Xenergy Energy + Hydration Grape and Tropical Punch are
non-caffeinated beverages fortified with electrolytes and a blend
of B vitamins.
For more information, please visit www.xyience.com. Or connect with
XYIENCE on Facebook, Twitter and YouTube.
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