(PRESS RELEASE) -- The MISSION Enduracool ™ Instant Cooling Towel acts as a superabsorbent cloth – but when it’s wet and snapped in the air, the technology activates, cooling the fabric to nearly 59 degrees in just a few minutes. The cooling effects last for hours, and are easily reactivated by simply rewetting the towel. This sustained cooling helped Georges St Pierre stay cooler in between rounds, so he could train harder.
At a recent media event, GSP said, “This is game-changing technology. I can’t tell you how many times I had to soak myself with water to keep my body temperature down during workouts. Enduracool allows me to keep cool with little effort.”
Check out this video as GSP talks about the importance of cooling during training as he worked his body and mind back into fighting shape as he prepares for his bout with Carlos Condit this Saturday.
Link to Video: http://www.youtube.com/watch?v=PQlloww4WTc