Based in Singapore, Graeme will report to GLORY Managing Director Marcus Luer and work closely with the various heads of GLORY business units based in Amsterdam, London and Kuala Lumpur.
Bringing a wealth of operational and business affairs experience with him, White has worked internationally at a senior management level, developing and delivering many of the world’s highest profile events and brands, including the Olympic Games, the FIFA World Cup, the UEFA Champions League and Roots of Fight.
“We are excited to welcome Graeme to the GLORY team, said Luer. “His blue-chip commercial sports expertise extends across broadcast, marketing, event operations, and complex contract negotiations, and he possesses an in-depth knowledge of how to successfully develop and monetize various revenue streams for international properties and brands.”
Most recently, White played an integral role in building the Roots of Fight brand of mini-doc films and licensed apparel that includes legendary fight names such as Muhammad Ali, Bruce Lee and the Gracie family. Previously, White successfully managed diverse global teams and stakeholders, and was responsible for developing and overseeing key broadcast and commercial components of the 2010 Vancouver Winter Olympic Games, FIFA World Cups, and the UEFA Champions League.
“The opportunity to join the GLORY team and to take the world’s premiere kickboxing league to the highest level of sport was incredibly attractive. I am looking forward to being part of the team that elevates GLORY World Series to a truly exceptional sports property,” said White. In his new role, he will be responsible for developing business plans and strategic initiatives, supporting and managing the overall co-ordination and P&L between the GLORY offices and assisting with various commercial negotiations and arrangements.
The announcement of White joining GLORY’s management teams comes off the heels of GLORY 2 Brussels, the biggest kickboxing event in Brussels history on Oct. 6 that was headlined by the highly-anticipated return of all-time heavyweight great Remy ‘The Flying Gentleman’ Bonjasky, who earned a decision over rising star Anderson ‘Braddock’ Silva.
GLORY’s next stop will be the historic PalaLottomatica arena in Rome on Nov. 3. The event, GLORY 3 Rome ‘Final 8’, will be headlined by an eight-man single-elimination tournament that will award it’s 70 kilogram (154 pound) winner a Grand Prize of $300,000.
On Dec. 2, GLORY will head to Makuhari Messe (formerly Nippon Convention Center) in Tokyo where it will produce a 16-man, single-elimination heavyweight tournament stacked with an unprecedented collection of the world’s greatest big men.
For more information visit www.gloryworldseries.com
About GLORY: The GLORY World Series (www.gloryworldseries.com) is the world’s premier stand-up fighting league, staging events across the globe and offering up to $1,000,000 in prize money to successful fighters in 16-man grand prix tournaments which are open to only the very best fighters in each weight class.
With television deals spanning every continent plus a groundbreaking online video streaming system and the world’s largest online martial arts library, GLORY is one of the world’s most widely-broadcast sporting organizations already.
Owned and operated by Glory Sports International (GSI), the organization has offices in Holland, the UK, Thailand, Malaysia and Singapore. Its personnel include prominent hedge-fund investors, the pioneering sports marketing agency Total Sport Asia and several executives from the Golden Glory and It’s Showtime team.