BAMMA PARTNERS WITH KIX IN SOUTHEAST ASIA AND HONG KONG
Jan 22, 2014 Comments
(PRESS RELEASE) -- Europe's flagship Mixed Martial Arts promotion,
BAMMA, is proud to announce a new television partnership with
Asia's premier action entertainment channel KIX, operated by
Celestial Tiger Entertainment. The deal will see BAMMA events now
broadcast across Asia on KIX and KIX HD in Hong Kong, Singapore,
Thailand, Indonesia, Malaysia, Brunei, Vietnam and the
Philippines.
BAMMA's Director, Ashley Bothwell said:
"We're really pleased to be able to confirm our deal with Celestial
Tiger Entertainment. KIX is a perfect platform for BAMMA in Asia
and our events will sit well amongst the channel's core programming
of combat sports, action reality and series, and action movies. We
are excited about the extended audience that BAMMA shows will now
reach across parts of Asia, and we look forward to working with
Celestial Tiger Entertainment and KIX over 2014."
The date for BAMMA 15, the first of BAMMA's schedule for 2014, is to be announced in the coming weeks.
ABOUT BAMMA: BAMMA is Europe’s flagship Mixed Martial Arts organization. Broadcast on 5* and Channel 5 in the UK, BAMMA draws unprecedented domestic viewing figures, whilst internationally it is televised across the globe. Both nurturing grassroots talent into international stars and attracting elite fighters from around the world, BAMMA aims to showcase exciting and entertaining fights between the toughest and most skilled competitors. Launched in June 2009, BAMMA’s combination of arena sized venues, stunning fight cards and exceptional production values has led to BAMMA’s position as one of Europe’s most recognisable MMA brands. www.bamma.com
ABOUT LONSDALE: Firmly established as the leading brand of fight sports equipment and clothing, Lonsdale is steeped in over 50 years of fight history. From humble London origins the Lonsdale brand quickly became the hallmark of both boxing and MMA champions throughout the world, with its legendary quality and authenticity. It is no coincidence fights legends Tom ‘Kong’ Watson, Muhammad Ali, “Marvellous” Marvin Hagler, Lennox Lewis, Mike Tyson, Joe Calzaghe and Ricky Hatton have all trained and fought in Lonsdale.
ABOUT SPORTSDIRECT.COM: SportsDirect.com was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer. TheSportsDirect.com retail group currently has over 470 stores including SportsDirect.com, Field and Trek, Hargreaves Sports, Gilesports and Donnay International stores. We also have stores in Ireland, Belgium, France, Portugal, Holland and Slovenia.
From the local SportsDirect.com high street store to the famous Lillywhites store in London’s Piccadilly Circus, there is a sure to be a SportsDirect.com store right on your doorstep, offering in incredible choice of football boots, running shoes, football kits, fitness clothing and much
Made by famous brands such as Nike, adidas, Reebok, Umbro, Karrimor, Lonsdale, Dunlop and Slazenger, the clothing, sports wear and sports gear will not only help you train and improve in your chosen sport or activity whether you are a beginner or a professional, but our exceptional value will mean you can get more for your money! You can keep fit, socialise or simply enjoy yourself wearing the clothing and footwear fromSportsDirect.com.
SportsDirect.com will continue to push to offer the best service possible as well as a expanding the already vast range of footwear, sportswear and fashion items. As we continue to offer excellent value on sports equipment, clothing and sportswear, we are always pleased to hear from our customers.
For further information on the SportsDirect.com retail group, visit the SportsDirect.com Corporate site.
ABOUT Safe MMA: SAFE MMA is a voluntary medical advisory body established to improve the safety of MMA fighters in the UK and is housed at 76 Harley Street in London. Under the Safe MMA banner, the medical centre provides a secure, centralised and confidential database for fighter medical records; and coordinates affordable, standardised blood and medical tests for all registered fighters. Member promotions commit to only using professional fighters that have been medically cleared by Safe MMA doctors. Additionally, member promotions provide pre and post-fight medical examinations for fighters at events. All medical data is submitted along with advisory suspensions to Safe MMA. For more information visit www.safemma.co.uk
BAMMA's Director, Ashley Bothwell said:
Advertisement
The date for BAMMA 15, the first of BAMMA's schedule for 2014, is to be announced in the coming weeks.
ABOUT KIX: KIX is the ultimate destination for action entertainment
in Asia. KIX offers action fans a high-octane blend of programs
including combat sports, blockbuster action movies, hit action
series and cutting-edge reality shows. With first and exclusive
premieres every month, KIX guarantees you non-stop
adrenaline-pumping entertainment. So get into the action with
KIX!www.kix-tv.com
ABOUT BAMMA: BAMMA is Europe’s flagship Mixed Martial Arts organization. Broadcast on 5* and Channel 5 in the UK, BAMMA draws unprecedented domestic viewing figures, whilst internationally it is televised across the globe. Both nurturing grassroots talent into international stars and attracting elite fighters from around the world, BAMMA aims to showcase exciting and entertaining fights between the toughest and most skilled competitors. Launched in June 2009, BAMMA’s combination of arena sized venues, stunning fight cards and exceptional production values has led to BAMMA’s position as one of Europe’s most recognisable MMA brands. www.bamma.com
ABOUT LONSDALE: Firmly established as the leading brand of fight sports equipment and clothing, Lonsdale is steeped in over 50 years of fight history. From humble London origins the Lonsdale brand quickly became the hallmark of both boxing and MMA champions throughout the world, with its legendary quality and authenticity. It is no coincidence fights legends Tom ‘Kong’ Watson, Muhammad Ali, “Marvellous” Marvin Hagler, Lennox Lewis, Mike Tyson, Joe Calzaghe and Ricky Hatton have all trained and fought in Lonsdale.
ABOUT SPORTSDIRECT.COM: SportsDirect.com was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer. TheSportsDirect.com retail group currently has over 470 stores including SportsDirect.com, Field and Trek, Hargreaves Sports, Gilesports and Donnay International stores. We also have stores in Ireland, Belgium, France, Portugal, Holland and Slovenia.
From the local SportsDirect.com high street store to the famous Lillywhites store in London’s Piccadilly Circus, there is a sure to be a SportsDirect.com store right on your doorstep, offering in incredible choice of football boots, running shoes, football kits, fitness clothing and much
Made by famous brands such as Nike, adidas, Reebok, Umbro, Karrimor, Lonsdale, Dunlop and Slazenger, the clothing, sports wear and sports gear will not only help you train and improve in your chosen sport or activity whether you are a beginner or a professional, but our exceptional value will mean you can get more for your money! You can keep fit, socialise or simply enjoy yourself wearing the clothing and footwear fromSportsDirect.com.
SportsDirect.com will continue to push to offer the best service possible as well as a expanding the already vast range of footwear, sportswear and fashion items. As we continue to offer excellent value on sports equipment, clothing and sportswear, we are always pleased to hear from our customers.
For further information on the SportsDirect.com retail group, visit the SportsDirect.com Corporate site.
ABOUT Safe MMA: SAFE MMA is a voluntary medical advisory body established to improve the safety of MMA fighters in the UK and is housed at 76 Harley Street in London. Under the Safe MMA banner, the medical centre provides a secure, centralised and confidential database for fighter medical records; and coordinates affordable, standardised blood and medical tests for all registered fighters. Member promotions commit to only using professional fighters that have been medically cleared by Safe MMA doctors. Additionally, member promotions provide pre and post-fight medical examinations for fighters at events. All medical data is submitted along with advisory suspensions to Safe MMA. For more information visit www.safemma.co.uk
