UFC Commentator Joe Rogan Signs Podcast Deal with Spotify Worth Over $100 Million

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Joe Rogan is doing quite well for himself these days.

The longtime UFC analyst has signed a contract with Spotify to make his “The Joe Rogan Experience” podcast exclusively available on the streaming platform. According to Wall Street Journal, the deal is worth more than $100 million.

Rogan confirmed the news on his YouTube channel:

Hello everybody! I have an announcement. The podcast is moving to Spotify. I signed a multi-year licensing agreement with Spotify that will start on September 1. Starting on September 1, the entire JRE library will be available on Spotify as well as all the other platform, then, somewhere around the end of the year, it will become exclusive to Spotify, including the video version of the podcast. It will be the exact same show. I am not going to be an employee of Spotify. We are going to be working with the same crew doing the exact same show, the only difference will be it will now be available on the largest audio platform in the world. Nothing else will change. It will be free. It will be free to you, you just have to go to Spotify to get it. We’re very excited to begin this new chapter of the JRE and I hope you’re there when we cross over. Thanks.

Rogan has worked in a commentator role with the UFC since 1997 and most recently was on the call for the UFC 249 card in Jacksonville, Florida, on May 9. He is also a stand-up comedian with numerous shows featured on Netflix. However, his podcast is the most lucrative of his endeavors and has attracted numerous notable guest outside of the mixed martial arts realm.

“Since its launch in 2009, the pioneering Joe Rogan Experience (JRE) has broken ground and built one of the most loyal and engaged fan bases in the world. Rogan brings his sensibilities as a stand-up comic to the show, and alongside dynamic and diverse guests, he fearlessly broaches far-ranging topics including neuroscience, sports, comedy, health, infectious disease, and our ever-changing culture—all with a mix of curiosity and humor,” read a press release from Spotify.

“Bringing the JRE to Spotify will mean that the platform’s more than 286 million active users will have access to one of culture’s leading voices.”