UFC 213 Prelim Ratings Fall Short of Recent International Fight Week Standards
By: Tristen Critchfield Jul 12, 2017
The preliminary card for UFC
213 attracted 657,000 viewers to Fox Sports 1 on Saturday
night, well below the prelim ratings for recent International Fight
Preliminary cards for the last two International Fight Week
pay-per-view events, usually a signature weekend for the UFC, drew
1.7 million viewers (UFC 200) and 847,000 viewers (UFC 189).
According to a report from
MMAFighting.com, UFC 213 had the lowest rated prelims for a
pay-per-view offering since 2014, when UFC 179 attracted 536,000
viewers to FS1.
The UFC 213 prelims featured a heavyweight bout between Alexey
Oleynik and Travis
Browne. Oleynik submitted Browne with a rear-naked choke 3:44
into the second round of their bout. The preliminary draw drew a
0.24 share in the 18-to-49 demographic, according to Nielsen.
UFC 213 lost a couple key bouts from its main card, which could
have contributed to the low numbers for the preliminary draw.
Nunes pulled out of her bantamweight title defense against
Shevchenko on the day of the bout, and a highly anticipated
welterweight showdown between Robbie
Lawler and Donald
Cerrone was nixed a few weeks prior.