Affliction Clothing co-founder Todd Beard passed away Friday,
according to former business partner Tom
Atencio verified the news to Sherdog.com founder Jeff Sherwood on
Saturday evening, though a cause of death was not confirmed.
Beard helped found the California-based MMA apparel company in
2005, and Affliction later became one of the sport’s most popular
clothing brands and a sponsor for high-profile fighters. The brand
ventured into fight promotion in 2008 by launching the
independently operated Affliction Entertainment, though that
venture ultimately proved short-lived, with the promotion folding
the following year after holding just two shows.