Pay-per-view buy rates have been down across the board for the Ultimate Fighting Championship, but it appears that UFC 227 has exceeded expectations in that regard.
According to a report from MMAFighting.com, the Aug. 4 event held at the Staples Center in Los Angeles drew approximately 300,000 pay-per-view buys. Those figures are per industry estimates, as the promotion does not release its buy rates to the public.
UFC 227 was headlined by a bantamweight title rematch between T.J. Dillashaw and Cody Garbrandt, which Dillashaw won via first-round knockout. In the co-main event, Henry Cejudo upset reigning flyweight king Demetrious Johnson in a split-decision triumph.
The figures compare to UFC 223, which was headlined by a lightweight title showdown between Khabib Nurmagomedov and Al Iaquinta. The figures are especially encouraging considering the card didn’t have much in the way of depth outside of the two main bouts and primarily featured lighter weight fighters. Cub Swanson, who was submitted in the first-round by Renato Carneiro in a featured featherweight fight, was arguably the biggest name outside of the top two bouts.
Dillashaw vs. Garbrandt was the primary drawing point of the card, and in terms of bantamweight title fights is only surpassed by the Dominick Cruz vs. Urijah Faber headliner at UFC 132. That card attracted an estimated 320,000 pay-per-view buys.