According to a release from the promotion, PFL “Daytona” averaged 291,000 viewers and peaked at 495,000 for the headliner between Jon Fitch and Brian Foster. The card was held in the infield at the Daytona International Speedway and was supposed to precede the NASCAR Coca-Cola 250, but the race was canceled due to rain.
In the main event, Fitch submitted Foster with a rear-naked choke 3:12 into the second round of their welterweight encounter. The card also saw UFC veterans Jason High and Ronny Markes take decision triumphs in earlier bouts.
PFL “Daytona” attracted 82,000 viewers in the P18-49 demographic and 121,000 viewers in the P25-54 demographic. According to the release, “the race cancellation added to the atmosphere as many of the drivers and their crews packed the venue to watch the Professional Fighters League kick off Fourth of July Weekend with their own brand of fireworks.”
“The atmosphere was electric,” said PFL President of Event Production and Business Operations Carlos Silva. “For the first time ever, fans were able to watch elite MMA athletes outside under the lights at Daytona International Speedway. We’re thrilled to see that excitement translated to our television audience, and eager to bring fans more innovative experiences like the one Friday night as we prepare for the official launch of our new league season in January 2018.”
PFL’s second event is scheduled for Everett, Wash., on July 29 and will be headlined by a featherweight tilt between Andre Harrison and Steven Rodriguez.