M-1 Challenge 27 Earns 185,000 Viewers with Live Showtime Airing
By: Mike Whitman Oct 19, 2011
M-1 Challenge 27 took in an average of 185,000 viewers for its
Saturday night broadcast on premium cable network Showtime.
The telecast also earned a 0.6 household rating with its five-fight
main card headlined by a light heavyweight title bout between
Magalhaes (Pictured) and Mikhail
Zayats. Sherdog.com confirmed the viewership figures with an
industry source on Wednesday.
In addition to Magalhaes’ successful 205-pound title defense, the
evening also featured an interim heavyweight title bout between
Garner and Maxim
Grishin. Garner was originally slated to rematch M-1
heavyweight champion Guram
Gugenishvili, but the Ukrainian was forced to withdraw from the
contest after dislocating his elbow in training just days before
A former title challenger, Grishin stepped up to fill the void on
short notice but was turned away by Garner, who pounded the Russian
into submission with just 53 seconds remaining in the fifth
The reported viewership numbers represent a rebound for M-1
following its July performance on Showtime, which netted 161,000
viewers. The Russian promotion’s inaugural effort on the premium
cable station set the bar in March, as M-1 Challenge 24 took in a
series-high 189,000 viewers.