Liddell Seeks $350,000 in MMA Authentics Suit
Former light heavyweight champion Chuck Liddell
is suing MMA Authentics for $350,000 for the alleged misuse of his
image. The lawsuit, filed in Los Angeles Superior Court in June,
had been nondescript in regards to damages up until Saturday, when
TMZ first reported the figure.
MMA Authentics is a clothing and merchandising company to which
“The Iceman” had licensed his image in 2007 under two provisions.
First, the production of all Liddell-related products was to be
limited to clothing and headwear. Second, all products were
supposed to be approved by Liddell in advance to their retail
According to Liddell, he discovered in August 2008 that MMA
Authentics was selling several “novelty items” that not only did
not fall under the “clothing and headgear” banner but were not
approved by the UFC hall of famer before they hit shelves. This is
not the first time that MMA Authentics has been sued by a fighter.
In 2008, former two-division Pride Fighting Championships
titleholder Dan Henderson
filed a suit against the company regarding merchandising and
Liddell captured the UFC light heavyweight title at UFC 52 in 2005,
as he knocked out fellow hall of famer Randy Couture
in the first round. “The Iceman” defended the title five times over
the next two years, losing his last defense to Quinton
“Rampage” Jackson in a rematch of their Pride middleweight
grand prix semi-final fight in 2003.
MMA Authentics has yet to release a statement regarding the matter.
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